28 Apr New Car agent goes live with FAQ for the up coming market during circuit breaker times.
When the going gets tough, the tough gets going. This afternoon we saw one new car agent setting high standards going marketing online because of the circuit breaker. A short 45 minutes session saw many potential buyers flocking into their live session.
The session was very interesting and it consisted of a few key points;
1. Is it a good time to buy a new car now?
2. A description about the COE prices for the past 10 years and their prediction on the next COE
3. Reviews of the new car models that they are marketing
4. Answering questions online from their viewers
5. Loan requirements and their risk level
In times like this, dealers are finding innovative ways to find potential customers online which it is very commendable. A few years back, you would probably not see this coming especially from the car industry but as the saying goes, “difficult times calls for difficult measures.” We will probably see more of these live videos as the circuit breaker is extended till 1st June.
A good way that you can go ‘live’ more successfully is to join a facebook group like https://www.facebook.com/groups/singaporecarsforsale/ with already 5000 active members from end users to car dealers. Together with your own fans from facebook, you could get a whole stadium of viewers watching your live sale online.
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